Jet Fuel Uk

Jet, a subsidiary of US-based Phillips 66, operates over 350 stations in the UK, primarily under the Jet brand. Established in the 1950s, Jet has built a reputation for affordability and simplicity, targeting cost-conscious drivers. Unlike BP or Shell, Jet avoids premium fuel tiers, focusing instead on reliable, budget-friendly petrol and diesel. The brand’s stations are often franchise-owned, enabling rapid expansion into suburban and rural areas. Many sites feature partnerships with Spar or other convenience stores, creating one-stop shops for fuel and groceries. Jet’s pricing strategy undercuts major competitors by 2-3 pence per liter on average, appealing to commuters and commercial drivers. Jet has made strides in sustainability, introducing E5 unleaded (5% ethanol) across its network and exploring partnerships for EV charging infrastructure. However, its renewable energy investments lag behind larger rivals. The company emphasizes transparency, with clear pricing displays and no loyalty program complexity. Challenges include competition from supermarket chains and the rise of EVs. To adapt, Jet is piloting “hybrid” stations with EV chargers and exploring hydrogen fuel options. While lacking the technological flair of premium brands, Jet’s no-frills approach retains a loyal customer base, particularly in regions underserved by larger retailers.